Blog

Food shoppers favour supermarkets own brand products instead of traditional brands

After the recent news reports around misleading packaging on supermarket’s own based products, ones that had a similarity with the more well-known brands. We carried out several surveys to investigate further to see what consumers thought about the packaging and labelling. There has been a lot of talk recently that supermarket’s own brand packaging was […]

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Custom Waterproof Labels from DataLabel

Here at DataLabel, we manufacture a variety of waterproof labels, specially designed for the toughest of applications and harshest of environments. You can choose from a range of material including Polypropylene, Polyester or Vinyl which can withstand temperatures of between -40C to +140C our waterproof labels are built to last. Our waterproof labels can be […]

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A new study reveals that 1 in 3 men don’t read nutritional labels on food because they don’t understand them

A new study conducted by the National University of Ireland in Galway has found that 1 in 3 men do not read the nutritional labels on food because they do not understand them. While 95% of women look at food labels often, just 65% of men regularly look at the nutritional labels on food. While […]

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Why it’s important to design packaging with Millennials in mind

Millennials have now overtaken baby boomers as the largest generation and now represents a consumer base with immense buying power, so when designing packaging, it is more important than ever to keep millennials and their values in mind. Millennials spend up to 18 hours a day consuming media content, whether it is online, TV or […]

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New project sees homeless people given barcodes to accept cashless payments

A new project, backed by Oxford University is giving homeless people barcodes to wear around necks to increase donations as Britain moves further towards a cashless society. The initiative, called Greater Change gives homeless people laminated labels, similar to those found on online tickets. Those who wish to donate money, but do not have any […]

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Hospital patients could soon be tracked using barcodes

Health Secretary, Matt Hancock has vowed to invest £487 million on technology for the Health Service to make it one of the most advanced in the world, including introducing barcode labels and mobile apps to track and monitor patients. Wristbands etched with barcodes will be used to track patients as they travel through different departments […]

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Smart packaging sector continues to evolve as consumers demand more

Smart food packaging is continuing to evolve at a staggering rate as consumers look to make more informed choices about the food they eat as well as reduce waste, with scientists all over the world working on new and improved packaging. One of the many recent packaging solutions that has gained traction this year is […]

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New GE Appliances smart microwave

Do you even get confused with the array of cooking instructions on your food when using your microwave? Then GE Appliances has you covered. Their new Alexa- powered microwave allow you to scan the bar code on your food, sending it straight to the microwave to cook it perfectly every time. By using the GE […]

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