The 2000’s witnessed a seismic shift in consumer culture, driven by rapid technological advancements, globalization, and evolving social dynamics. Amidst this transformative era, certain brands rose to prominence, capturing the zeitgeist with their innovative products, captivating storytelling, and compelling branding strategies. Let’s take a nostalgic journey through some of the most iconic brands that defined […]
In the dynamic world of branding, the logo stands as a beacon of identity, instantly recognizable and deeply ingrained in the minds of consumers. However, the temptation to refresh and reinvent can lead companies down a treacherous path, as frequent logo changes come with their own set of risks and repercussions. In this blog post, […]
In the ever-evolving landscape of marketing and branding, the logo stands as a beacon of recognition and identity for companies worldwide. Over time, brands have recognized the importance of refreshing their image to stay relevant in the eyes of consumers while still retaining the essence of their identity. Two iconic examples of this evolution are […]
In our previous discussion, we delved into the transformative impact of the Fairtrade label on consumer behaviour and industry standards. Today, we continue our exploration by examining the evolution of ethical labelling beyond Fairtrade and the ongoing quest for a more sustainable and equitable global economy. Diversification of Ethical Labels: While Fairtrade remains a prominent […]
In a world where consumers are increasingly conscious of the ethical implications of their purchasing decisions, labels play a crucial role in guiding their choices. Among the plethora of labels adorning products on supermarket shelves, one stands out for its pioneering role in promoting fair trade and ethical consumerism: the Fairtrade label. The Birth of […]
From the modest beginnings of the Food and Drugs Act of 1860 to the modern intricacies of the Food Information Regulations (FIR) in 2014, the history of food labelling in the United Kingdom is a fascinating journey through time. In this blog post, we’ll delve into the milestones and changes that have shaped the way […]
Milk Contamination in China (2008): In 2008, the Chinese milk scandal involved the adulteration of infant formula with melamine, a chemical that mimics protein levels. This scandal resulted in numerous cases of infant illness and several deaths. It raised concerns about food safety and quality control in China. Peanut Corporation of America Salmonella Outbreak (2008-2009): […]
In 2013, the United Kingdom was rocked by a scandal that shook the foundations of the food industry – the horse meat scandal. The revelation that processed beef products contained undisclosed horse meat left consumers questioning the integrity of the supply chain. In this blog post, we delve into the intricacies of the scandal and […]
