Packaging is a powerful tool for brands to use not only to attract new customers, but to promote both customer loyalty and brand awareness that can propel your company to the next level. To put this statement into context, YouTube has over 60 million unboxing videos on its platform, which shows how important packaging and […]
Northern Irish brewers and distillers have voiced concerns about the proposed changes to alcohol labelling being debated in the Republic of Ireland, and that if those changes are put into place it could effect the growth of the sector, especially for smaller producers. Under the Ireland Public Health (Alcohol) Bill, one of the proposed changes […]
Food packaging labels should correspond to the serving guidelines given via the GDA and traffic light system. Issues are solely based around people misunderstanding what they’re reading and failing to follow the recommended serving sizes. People may need to be more aware of food portion sizes and to take in consideration the information they’re being […]
Window stickers are an effective way to advertise your brand and to get your message out there. Now with the advances in printing technology, long gone are the days of big white rectangular stickers seen on cars, shop windows and signs with these being replaced with vibrant promotional stickers of all shapes, sizes and colours. […]
Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment. Packaging […]
Food giant Mars has pulled out of the Evolved Nutrition Labelling (ENL) enterprise, citing a lack of widespread support and lack of credibility and consensus as the main reasons. The company is now calling for an EU wide labelling system for food. The ENL initiative was unveiled last year and in similar to the traffic […]
The Royal Society for Public Health which is dedicated to the public’s health and wellbeing is calling for a change in the way alcoholic drinks are labelled. The RSPH claims that there is an “awareness vacuum” on how alcohol affects health and wants to see alcohol producers include the government’s guideline of no more than […]
Wedding favours have become a common tradition, just like the first dance, wedding speeches and drunk guests, and are a great way to treat your guests and show them that you really appreciate their support. In the build up to a wedding there is so much to think about that wedding favours can become an […]
