Blog

Food portion sizes, misleading labels and obesity numbers still continuing to rise

Food packaging labels should correspond to the serving guidelines given via the GDA and traffic light system. Issues are solely based around people misunderstanding what they’re reading and failing to follow the recommended serving sizes. People may need to be more aware of food portion sizes and to take in consideration the information they’re being […]

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How DataLabel can help your marketing strategy with window stickers

Window stickers are an effective way to advertise your brand and to get your message out there. Now with the advances in printing technology, long gone are the days of big white rectangular stickers seen on cars, shop windows and signs with these being replaced with vibrant promotional stickers of all shapes, sizes and colours. […]

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How to design packaging that stands out from the crowd

Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment. Packaging […]

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Mars leaves ENL nutrition labelling initiative because of lack of widespread support

Food giant Mars has pulled out of the Evolved Nutrition Labelling (ENL) enterprise, citing a lack of widespread support and lack of credibility and consensus as the main reasons. The company is now calling for an EU wide labelling system for food. The ENL initiative was unveiled last year and in similar to the traffic […]

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Should alcohol have mandatory health information on labels?

The Royal Society for Public Health which is dedicated to the public’s health and wellbeing is calling for a change in the way alcoholic drinks are labelled. The RSPH claims that there is an “awareness vacuum” on how alcohol affects health and wants to see alcohol producers include the government’s guideline of no more than […]

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Personalising Your Wedding Favours

Wedding favours have become a common tradition, just like the first dance, wedding speeches and drunk guests, and are a great way to treat your guests and show them that you really appreciate their support. In the build up to a wedding there is so much to think about that wedding favours can become an […]

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Britain’s obesity crisis – could Brexit be the key to rethinking food labelling?

Traffic light labelling on food, we’ve all seen them when we go shopping, but did you know that it is not mandatory for producers to use this system on their packaging and that only two-thirds of products on our supermarket shelves currently carry this kind of nutritional information. According to the Local Government Association this […]

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Creating effective designs for your labels

Whether you are looking at designing labels for commercial products, wedding favours or handmade products it is important to get every detail right, not just because of the branding or marketing efforts, but to avoid revisions and reprints that could become expensive. Here, we will discuss some helpful tips to consider when designing your next […]

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