Iceland is one of the first supermarkets to introduce a new labelling system that tells consumers which products have no hidden plastic packaging on them. The new plastic-free ‘trust mark’ was introduced earlier this week and will be prominently displayed on food and drink packaging that does not contain any plastic. The new initiative was […]
A joint meeting of European member states and the food industry has taken place this week which could see a more unified approach to nutritional information on the front of food products throughout Europe. Front-of-pack (FOP) nutritional labelling is a hot topic at the moment as governments look to tackle the obesity problem and consumer […]
Asset labels are tags that have an adhesive backing and are primarily used for identifying equipment using serial numbers or barcodes. They come in a variety of shapes and sizes, and can be made from an array of materials including vinyl, polypropylene and aluminium and are used in a number of sectors such as the […]
Packaging is a powerful tool for brands to use not only to attract new customers, but to promote both customer loyalty and brand awareness that can propel your company to the next level. To put this statement into context, YouTube has over 60 million unboxing videos on its platform, which shows how important packaging and […]
Northern Irish brewers and distillers have voiced concerns about the proposed changes to alcohol labelling being debated in the Republic of Ireland, and that if those changes are put into place it could effect the growth of the sector, especially for smaller producers. Under the Ireland Public Health (Alcohol) Bill, one of the proposed changes […]
Food packaging labels should correspond to the serving guidelines given via the GDA and traffic light system. Issues are solely based around people misunderstanding what they’re reading and failing to follow the recommended serving sizes. People may need to be more aware of food portion sizes and to take in consideration the information they’re being […]
Window stickers are an effective way to advertise your brand and to get your message out there. Now with the advances in printing technology, long gone are the days of big white rectangular stickers seen on cars, shop windows and signs with these being replaced with vibrant promotional stickers of all shapes, sizes and colours. […]
Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment. Packaging […]
