We’ve known for a long time that barcodes can be used to great effect by parcel and packaging companies to aid delivery. In many cases when a barcode is attached to a mail item the item rarely gets lost and can be ‘checked-in’ and ‘checked-out’ of a mailing centre quickly and easily, aiding parcel tracking in the process.
Following on from a successful barcode marketing campaign last summer, the US Postal Service is once again promising a discount for mail senders who affix special barcodes on their packages. People who send their packages with the US postal service will get a 2% discount for standard packages and a 3% discount for packages sent using Priority Mail, if their package features a QR code or other 2D scanable code.
The promotion aims to boost packaging volumes with the special barcodes being affixed to packages allowing those customers who scan them to link directly to websites supporting the campaign.
A US Postal Service spokesperson commented:
“The Postal Service believes that integrating these technologies into direct mail will enhance consumers’ interaction with direct mail advertising, fundamentally improving the long-term value of the mailstream,”