If it has been decided to introduce a new product, maybe give a facelift or slightly change the formula of an existing one, the all important label is that first thing that your customer will see on the shelf or display counter. Labels provide a wealth of information, it is usually the way your product is seen by the potential customer, and it has to tell them what it is and how to use it as well as giving other vital information.
It is possible that your marketing department has decided on the font or style that is to be used, possibly this is to match advertising or the style used in other company products. Colour is another important thing for you to choose, it may be straightforward and in keeping with your company colours or other products, but it is worth giving this thought as some colours on a label can have a negative effect.
The logo adopted by your company is an important part of the label and do not be put off by detractors who may suggest that it takes up valuable space. Your company logo on its product label is incredibly important. It associates the product with your organisation, whether it is your first product or one of many. Remember that when a customer is scanning lots of products on a shelf or display, if your logo is familiar, it will be the one that they buy; also your logo continues to work for you even after the product is purchased as it sits in the home of the buyer