Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment. Packaging […]
Wedding favours have become a common tradition, just like the first dance, wedding speeches and drunk guests, and are a great way to treat your guests and show them that you really appreciate their support. In the build up to a wedding there is so much to think about that wedding favours can become an […]
Whether you are looking at designing labels for commercial products, wedding favours or handmade products it is important to get every detail right, not just because of the branding or marketing efforts, but to avoid revisions and reprints that could become expensive. Here, we will discuss some helpful tips to consider when designing your next […]
Technology now allows brands to advertise and increase exposure at the touch of a button, but for decades stickers have been and still are an effective marketing tool that companies use to promote their brands and products. Here we will guide you through why you should look at stickers as a powerful and low cost […]
Last year, as a result of the scandals around our food not being properly labelled and recent scaremongering over sugar and salt content in our packaged foods, we surveyed people and found out that 31% do not trust the information provided on the labels. This year, we’re focusing in on something just as important: our […]
Can we claim that 2015 has been the year of online hacks scams? Yes, scams have been around for years – did you know that the “Nigerian Email Scam” has been around since the French Revolution? Even before the age of computers, emails and the internet even existed, innocent people were being cheated out of […]
With fierce competition it is hardly surprising that companies are running out of ideas to promote their organisation creatively, the usual ones are widely used and lose the power of being unique. Printed custom labels are one of the more innovative techniques that one can employ to enhance a brand image, they can also improve […]
The barcode has a multitude of uses, for example they can be in the retail sector for pricing, also document tracking, the tracking of goods or equipment, inventory control, and asset management. There are a number of stages that will go into the production of barcode labels, all of which ensures the high calibre of […]
