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Posts matching 'General'(6)

Irish brewers voice concerns about health warnings on alcohol

Northern Irish brewers and distillers have voiced concerns about the proposed changes to alcohol labelling being debated in the Republic of Ireland, and that if those changes are put into place it could effect the growth of the sector, especially for smaller producers. Under the Ireland Public Health (Alcohol) Bill, one of the proposed changes […]

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Food portion sizes, misleading labels and obesity numbers still continuing to rise

Food packaging labels should correspond to the serving guidelines given via the GDA and traffic light system. Issues are solely based around people misunderstanding what they’re reading and failing to follow the recommended serving sizes. People may need to be more aware of food portion sizes and to take in consideration the information they’re being […]

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How DataLabel can help your marketing strategy with window stickers

Window stickers are an effective way to advertise your brand and to get your message out there. Now with the advances in printing technology, long gone are the days of big white rectangular stickers seen on cars, shop windows and signs with these being replaced with vibrant promotional stickers of all shapes, sizes and colours. […]

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How to design packaging that stands out from the crowd

Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment. Packaging […]

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Personalising Your Wedding Favours

Wedding favours have become a common tradition, just like the first dance, wedding speeches and drunk guests, and are a great way to treat your guests and show them that you really appreciate their support. In the build up to a wedding there is so much to think about that wedding favours can become an […]

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Creating effective designs for your labels

Whether you are looking at designing labels for commercial products, wedding favours or handmade products it is important to get every detail right, not just because of the branding or marketing efforts, but to avoid revisions and reprints that could become expensive. Here, we will discuss some helpful tips to consider when designing your next […]

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Reasons you should consider stickers as a marketing tool

Technology now allows brands to advertise and increase exposure at the touch of a button, but for decades stickers have been and still are an effective marketing tool that companies use to promote their brands and products. Here we will guide you through why you should look at stickers as a powerful and low cost […]

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Identifying honest food labelling for your beloved pets

Last year, as a result of the scandals around our food not being properly labelled and recent scaremongering over sugar and salt content in our packaged foods, we surveyed people and found out that 31% do not trust the information provided on the labels. This year, we’re focusing in on something just as important: our […]

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