A joint meeting of European member states and the food industry has taken place this week which could see a more unified approach to nutritional information on the front of food products throughout Europe. Front-of-pack (FOP) nutritional labelling is a hot topic at the moment as governments look to tackle the obesity problem and consumer […]
Northern Irish brewers and distillers have voiced concerns about the proposed changes to alcohol labelling being debated in the Republic of Ireland, and that if those changes are put into place it could effect the growth of the sector, especially for smaller producers. Under the Ireland Public Health (Alcohol) Bill, one of the proposed changes […]
Food packaging labels should correspond to the serving guidelines given via the GDA and traffic light system. Issues are solely based around people misunderstanding what they’re reading and failing to follow the recommended serving sizes. People may need to be more aware of food portion sizes and to take in consideration the information they’re being […]
Window stickers are an effective way to advertise your brand and to get your message out there. Now with the advances in printing technology, long gone are the days of big white rectangular stickers seen on cars, shop windows and signs with these being replaced with vibrant promotional stickers of all shapes, sizes and colours. […]
Packaging is the perfect blend of form and function; it not only protects the contents from damage and tells the customers about the product, but it’s also a powerful tool for advertising your brand. In its essence packaging should inform consumers of the product benefits while making it attractive, especially in today’s competitive environment. Packaging […]
Wedding favours have become a common tradition, just like the first dance, wedding speeches and drunk guests, and are a great way to treat your guests and show them that you really appreciate their support. In the build up to a wedding there is so much to think about that wedding favours can become an […]
Whether you are looking at designing labels for commercial products, wedding favours or handmade products it is important to get every detail right, not just because of the branding or marketing efforts, but to avoid revisions and reprints that could become expensive. Here, we will discuss some helpful tips to consider when designing your next […]
Technology now allows brands to advertise and increase exposure at the touch of a button, but for decades stickers have been and still are an effective marketing tool that companies use to promote their brands and products. Here we will guide you through why you should look at stickers as a powerful and low cost […]
