In the competitive landscape of branding, establishing a strong and recognisable identity is paramount. One effective strategy involves drawing inspiration from the fonts and colours of successful brands, even if they operate in different sectors. This approach enables companies to create a unique yet familiar brand that resonates with their audience. Here’s how this strategy […]
The Golden Failure: Cadbury’s Wispa Gold Cadbury, a name synonymous with British chocolate, has enjoyed decades of success with products that have become household names. However, even this chocolate titan has experienced its share of marketing missteps. The launch of Wispa Gold in 2009 is a prime example of how even a highly anticipated product […]
The Flavor of Success: How Levi Roots Branded Reggae Reggae Sauce to Stardom In the world of entrepreneurship, success stories often have humble beginnings, and Levi Roots’ journey with Reggae Reggae Sauce is no exception. From a small kitchen in South London to supermarket shelves across the UK, Reggae Reggae Sauce has become an iconic […]
In today’s bustling marketplace, food labels are more than just a means to convey nutritional information; they’ve become miniature billboards, vying for our attention amidst the sea of choices in grocery store aisles. Nowhere is this shift more apparent than in the United Kingdom, where the evolution of food labelling reflects broader trends in advertising […]
In highly regulated industries, maintaining a comprehensive log of safety checks, maintenance records, and compliance certifications isn’t just best practice—it’s often a legal requirement. Ensuring that each piece of equipment or the tested item is labelled correctly can significantly streamline the compliance process, making inspections smoother and less stressful. This blog explores how including your […]
When it comes to providing specialised services like Portable Appliance Testing (PAT) and equipment logging, your brand’s visibility plays a crucial role in building trust, enhancing recognition, and ensuring compliance. As seemingly minor as it may seem, the inclusion of your brand name on service labels is an essential strategy for business growth and customer […]
In the annals of modern entertainment, few companies have revolutionised the way we consume media quite like Netflix. What began as a humble DVD rental service has evolved into a global streaming powerhouse, reshaping the entertainment landscape in its wake. But did you know that the name “Netflix” owes its origin to a cleverly constructed […]
In the vast landscape of the internet, one name stands out above all others: Google. A ubiquitous presence in our lives, Google is synonymous with search, innovation, and technological prowess. But did you know that this tech giant’s name was born out of a simple misspelling? In the late 1990s, two Stanford University students, Larry […]
