Blog

The Boeing 737 MAX: A Tale of Branding, Crisis, and Recovery

When the Boeing 737 MAX was first introduced, it was hailed as a game-changer in the aviation industry. This new model promised to deliver enhanced fuel efficiency, lower operational costs, and an improved passenger experience. Airlines around the globe placed orders, confident in Boeing’s reputation for producing reliable and innovative aircraft. However, the tragic crashes […]

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How Two UK Brands Leveraged Fonts and Colors for Iconic Brand Identities

In the dynamic landscape of branding, fonts and colours play a pivotal role in shaping a brand’s identity and perception. Let’s take a closer look at two UK-based brands that have effectively leveraged fonts and colours to establish iconic brand identities. 1. Virgin Atlantic Fonts: Virgin Atlantic, the renowned airline founded by Sir Richard Branson, […]

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The Importance of Branding Your Asset Labels with Your Company Name

In the world of business, the smallest details can make the biggest impact. Asset labelling is one such detail that, when done right, can offer a plethora of benefits. Branding your asset labels with your company name goes beyond mere identification—it can enhance security, improve asset management, and reinforce your brand. Let’s delve into why […]

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A Guide to Purchasing and Designing Food Labels in the UK

Designing a food label for the UK market involves navigating regulatory requirements, engaging consumers effectively, and ensuring your product stands out on shelves. Whether you’re launching a new product or updating an existing one, here’s a comprehensive guide to crafting a compelling food label with expertise from DataLabel. 1. Understanding UK Labeling Regulations a. Legal […]

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The Revival of an Icon: How BMW’s Mini Cooper Re-Release Became a Marketing Triumph

When it comes to iconic car designs, few can rival the original Mini. Launched in 1959, the Mini quickly became a symbol of British automotive ingenuity, capturing the hearts of millions with its compact size, innovative design, and spirited driving experience. Fast forward to 2001, and BMW’s re-release of the Mini Cooper proved to be […]

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The New Beetle vs. The New Mini: A Clash of Iconic Revivals

When it comes to automotive design, few cars have left as indelible a mark as the Volkswagen Beetle and the Mini Cooper. Both cars were symbols of their time—the Beetle representing a post-war world looking for affordable transportation, and the Mini embracing the 1960s counterculture with its compact size and quirky design. In the late […]

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The Power of the Tesco Logo on Jack’s Branded Products in Non-Tesco Supermarkets

In retail, branding is a powerful force that drives customer trust, loyalty, and ultimately purchasing decisions. In the UK grocery sector, Tesco is one of the most recognisable and trusted names. Whether it’s for everyday essentials or more unique items, the Tesco logo signals quality, reliability, and value for money to consumers. But what happens […]

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The Importance of Clear Labeling and Signage at Electric Car Charging Stations

As the world shifts toward sustainable transportation, electric vehicles (EVs) are becoming more popular than ever before. However, while the adoption of EVs is accelerating, one significant aspect of the EV experience needs urgent attention: clear and standardized signage and labelling at charging stations. For EV owners, finding an appropriate charger with the correct power […]

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