Barcode labels no longer have to be a stick-on label featuring just the coding stripes themselves. Barcode labels can now feature graphics, logos and just about any type of artwork you want. This can make your barcode labels unique and help to improve your brand image and display a marketing message to the masses.
Some label printing companies have their own artwork studio, where they can help you design artwork for your labels to lift the labels beyond the mediocre. The designs can be simple or complex and can be reproduced or stylised from just about any type of current artwork or drawing you may have. Sketches or hand drawn logos are sometimes also accepted, but if this is the case the final design will normally need to be agreed before the labels are printed.
If you have your own artwork, you can normally send this to the data label company on disk or via email is the file size is appropriate. And with most types of computer format now catered for, your format should be compatible with the design team’s software.
With marketing more important then ever, there has never been a better time to improve your brand image by adding your brand to the barcode labels you use.